How to promote a company at the beginning of the 21st century?
Corporate marketing has changed a lot since the launch of the iPhone. Customers are primarily
on the web. The B2B marketing model tries to respond to this new phenomenon
to take advantage of this new phenomenon. The plastics industry is still lagging behind. At a meeting
representatives from leading companies in the marketing industry tried to give advice to the plastics industry
on how to promote their products.
